Owner Penny Kring Receives Merits

Owner Penny (Heath) Kring recently competed in a photography competition hosted by Professional Photographers of America (PPA). Penny has been a member of PPA for 17 years. The International Photographic Competition (IPC) is held annually, and members may submit several works to be scored by a panel of judges.

Two of the images Penny submitted in this year’s competition received scores deserving of a Merit. Pale Beauty and The Next Generation were critiqued on how well they meet the organization’s standards for a merit image. Penny says that “competing really helps me to improve my art,” and believes that learning is a life-long journey that she loves.

To view or purchase Penny’s work such as Pale Beauty, please follow this link.

Owner Penny Kring Gives Radio Interview

Owner and photographer Penny Kring (Heath) gives a radio interview about Heath Photography- how she got her start and was able to create a successful business for over 33 years. Have a listen!


The Importance of Customer Service:

Customer service is probably right up there at the top as far as important business practices go.  Because of this, here are a few practices we have adopted:  we immediately greet people when they come in the door, and we offer a seat and something to drink. Our customers never wait to be waited on– the longest they ever wait is five to ten minutes. We never overschedule. We listen to the customers; we always ask what they want, and what their expectations for the session are. We never act rushed; we always give ample time for every customer. We try to include lots of poses, so there are always a lot of choices.
Another point is that customer service has to follow through all the way to delivery. The whole process, from the taking of the photographs to delivery, has to be a fun experience. When we present our completed images, we always sit the customers down; show them every option; and, of equal importance, we always make sure they are happy before they leave.

Penny Heath, Portrait Photographer, on Outsourcing:

I have learned over the years that my money is better spent by outsourcing than by trying to do each part of the job by myself.  It makes the most sense for me personally to do what I do best, which is photographing and marketing. If I’m spending my days paying the bills, or mowing the lawn, or even viewing orders, I’m neglecting my highest skills.  But by outsourcing, I’ve found I can bring in more business, and offer a better product.  It’s a fine balance.

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